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Lead Generation

Effective lead generation means reaching the right customer at the right time with the right message to ensure a relevant connection and response. It requires intelligent market segmentation, customer profiling, targeted messaging and delivery, and now more than ever, customer community development. Marketers must not only navigate multiple channels of communication to reach their customers, they must actively cultivate trusted communities where they can engage key customers to improve market insight, access and influence.

Marketing Performance provides a comprehensive platform of acquisition and retention services that help clients target and execute campaigns based on clear and measurable objectives for long-term revenue and profit potential. We help clients effectively define, segment, target and penetrate key markets to maximize customer loyalty, value and word-of-mouth referrals.

We balance strategic and tactical expertise to deliver campaigns that achieve critical corporate objectives through practical and timely execution.

Key service dimensions include:

•           Customer profiling
•           Segmentation and targeting
•           Market roadmapping
•           List development and cleansing
•           Content development and syndication
•           Individualized lifecycle marketing
•           Campaign management
•           Community building
•           Promotional and direct response marketing
•           Viral and word-of-mouth
•           Online events
•           Location-based events
•           Channel sell-in and sell-through
•           Sales associate training
•           Paid search and search engine optimization
•           Customer referral programs