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Thought Leadership
A great deal of free content is posted on this site. We do this for a few very important reasons:
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We are expensive and you deserve some insight into how we think while we reserve our right to not apply our knowledge to your specific business until we have been properly engaged.
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We see and hear great ideas every day; in fact, they are a dime a dozen. But the spoils don’t always go to the smart but to the disciplined and courageous as well.
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Clients demand more. And we provide more, which means we can’t work for everyone and we don’t.
So here’s how we think on a few things—we’d look forward to applying our knowledge and skills to your unique situation specifically; when you’re ready!
Publications
Marketing Performance, LLC is proud to announce the release of our ebook.
The Catapult Effect
Using Short Term Crisis To Catapult Long Term Success
By Robert L. Butt
You can find our book available for download to your ipod, iphone, or Kindle at Amazon.
Here you can download the .pdf file for free!
If you choose to purchase the book at Amazon.com, please be aware that all proceeds from the sale of The Catapult Effect will go to College of Mass Communications & Information Studies at the University of South Carolina
To benefit undergraduate studies via scholarships and direct student aid.
Click here to download the .pdf file of The Catapult Effect
White Papers
So here’s how we think on a few things—we’d look forward to applying our knowledge to your unque situation specifically.
- Marketing Performance e-Brochure
- Website Top 10 Must Haves
- Brand Health
Top line growth, shareholder value, brand equity,revenue, consumer commitment; where do they all come together? They intersect at your brand. How healthy is your brand in today's tough economic climate?
- Already have an agency relationship?
Face it, you are an investment manager and your attitude, as well as that of your agency, should treat marketing not as spend but as the investment it really is. How's it going for you and can your agency grow as your business does?
- Critical Thinking on SEO
When you rely on the internet as a primary source for prospects, you want your efforts to work and your investments to pay a solid return.
- Lead Nurturing
You need to deepen your relationship with prospects over time, interacting in a variety of settings,learning more about each other's needs and capabilities while progressing seamlessly from one interaction to the next.
- Are You Strategic?
Leadership research by the American Management Association has shown that the most important competency for a leader to possess is the ability to develop strategy. Unfortunately, when researchers examined leaders at all levels in organizations, they found only 4% could be classified as strategists.
- Make Them An Offer They Can't Refuse
While hunting for leads, advertisers need to spend the time to find that delicate balance between lead volume and lead quality.
- 4 Strategies for Maximizing Lead Performance
As lead generation marketers have become savvier and have pushed for even more performance at scale, it has put more pressure on incorporating both increased lead quality and lead monetization strategies.
- Targeting Online Consumers
We've all done it, whether driving to an important business meeting, a trade show or a tourist attraction with restless kids in the car: gotten lost and refused to pull over and ask for directions, or at least waited far too long to do so, wasting time and causing ourselves and our fellow passengers a lot of unnecessary aggravation. The same can be said for online marketing, especially during slow economic periods when engaging consumers rather than the hard sell becomes more important than ever so that you can stay top of mind with your customers and be in a strong position for the turnaround.
- 4 Problem Solving Landmines
Since most problems involve people it makes sense that the same things that kill relationships can also block our efforts to solve problems.
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