Well drilling
9¢
per click
in an industry that averages $7.85 a click
The growth everyone talks about is just prices going up. The number of actual jobs barely moved.
So when the guy across town gets busier, that work is coming off your schedule. We put it back on yours, and lock him out. One company per trade, per market.
41 years in the industry. 31 running Marketing Performance.
Well drilling
9¢
per click
in an industry that averages $7.85 a click
Glass
1 in 8
clicks become leads
most campaigns convert 3–5%
Landscaping
+40%
more jobs
in a flat market
Roofing
+23%
more jobs
in a flat market
Plumbing
1 in 3
clicks become calls
in the off-season
Fencing
+25%
more jobs
in a flat market
Gutters
+22%
more jobs
in a flat market
Windows & doors
16.1%
click-through rate
the industry benchmark is 6.47%
Pools
+26%
more installs
while pools fell 50%
Metal roofing
+30%
more sold
while the market shrank 15–25%
Stone
+232%
more demand
in the off-season
Every one of those jobs came off a competitor's schedule. One company per trade, per market.
The Problem
The number of homeowners hiring your trade barely moved in three years. The growth everyone talks about was just prices going up. So the work is basically fixed, and everybody is scrambling for the same slice.
Angi and HomeAdvisor sell the same lead to four of you at once, so you race to dial first and quote against three guys who'll always go cheaper. Zip-code ads pay Google and Facebook to put you in front of renters, tire-kickers, and the guy who replaced his roof last spring.
Here's the math nobody puts on the sales call. Fewer than 3 in 100 households will hire your trade this quarter. Old-way ads pay to reach all 100. Shared-lead platforms make you knife-fight over the 3.
Both models get paid whether you close a job or not. You're not their customer. You're their inventory. Meanwhile the contractor who locked his market is quietly booking the jobs off everyone else's schedule.
The Solution
One company per trade, per market. The day you claim yours, your competitor can't. That is the product, not a bonus.
Here's how we deliver it. Every homeowner leaves a trail before they call anyone: the searches, the review pages, the three sites they check in a week. EngageEngine™ reads who in your area is actually deciding right now and puts your ads in front of only them, on Google, on Facebook, on YouTube. You stop paying to reach the 97 who were never going to call and reach the few who will.
And because the seat is yours alone, every job it produces is a job the guy across town didn't get. That is what taking your market looks like.
Your marketing isn't one tactic. It's a system — five layers that close the gap where you're losing customers, then keep the loop running.
After the Launch
Campaigns don't fail loudly. They fail quietly, in ways you'd never see on an invoice. Every account gets watched every week. Recent catches:
The launch is the easy part. The watching is what you're paying for.
The Guarantee
If the system doesn't put at least twice your investment back in your pocket as closed revenue within 30 days, we keep working for free until it does. The guarantee is on our fee, not your ad spend.
You risk nothing but the 30 seconds it takes to look at your market.
Is your territory still open?
Our clients buy clicks for nine cents in an industry that averages $7.85. That's what in-market data does.
We can't sell your market twice. That's the whole point. If your competitor claims it first, we start sending him the work.
Free. No email required. Takes 30 seconds.