Well drilling
9¢
per click
in an industry that averages $7.85 a click
You already have the demand.
You're losing it on the way to the decision.
There are only a few places a sale can break. Most companies are losing work in one of them — and it's usually the one they can't see from the inside.
Every agency you've ever hired also works for your competition.
I only work for one of you.
One company per trade, per market. That is the product, not a bonus.
Find where you're losing it Or just call me — 803-386-8337
Ten minutes. Your result on screen. No call, no salesperson, nothing scheduled.
Glass
1 in 8
clicks become leads
most campaigns convert 3–5%
Landscaping
+40%
more jobs
in a flat market
Roofing
+23%
more jobs
in a flat market
Plumbing
1 in 3
clicks become calls
in the off-season
Fencing
+25%
more jobs
in a flat market
Gutters
+22%
more jobs
in a flat market
Windows & doors
16.1%
click-through rate
the industry benchmark is 6.47%
Pools
+26%
more installs
while pools fell 50%
Metal roofing
+30%
more sold
while the market shrank 15–25%
Stone
+232%
more demand
in the off-season
Every one of those jobs came off a competitor's schedule. One company per trade, per market.
41 yearsIn advertising and public relations
31 yearsOwner, Marketing Performance
22 yearsAdjunct professor, University of South Carolina
The Problem
Most businesses don't lose work because people aren't interested.
They lose it when confidence collapses after interest — under decision pressure. It usually looks like plenty of activity with no predictable outcome, results that swing month to month with nobody able to explain why, and advice to add more — more ads, more posts, more spend — without anyone telling you what's actually broken.
That isn't a tactics problem. It's a confidence problem. And it happens in a small number of specific places, which is the useful part: if there are only a few places it can break, you can go find out which one it is instead of guessing.
That's the first thing I do. Not execution. Not a campaign. Identifying where confidence is collapsing between interest and decision. Once that's clear the correction is usually straightforward. Until it's clear, everything else is guessing.
The Solution
We lock your market. Then we point the work at you.
One company per trade, per market. The day you claim yours, your competitor can't. That is the product, not a bonus.
Here's how we deliver it. Every homeowner leaves a trail before they call anyone: the searches, the review pages, the three sites they check in a week. EngageEngine™ reads who in your area is actually deciding right now and puts your ads in front of only them, on Google, on Facebook, on YouTube. You stop paying to reach the 97 who were never going to call and reach the few who will.
And because the seat is yours alone, every job it produces is a job the guy across town didn't get. That is what taking your market looks like.
How It Works We don't guess who might buy from you.
We don't guess who might buy from you.
We already know who's looking.
Your marketing isn't one tactic. It's a system — five layers that close the gap where you're losing customers, then keep the loop running.
EngageEngineThe Engine
AI Visibility → Attract → Convert → Capture → Measure → the engine learns and feeds the best signal back to the top.
That loop is what competitors can't copy.
That loop is what competitors can't copy.
The Four Moments
There are only a few places a sale can break.
Nearly every revenue problem I see comes down to one of four moments.
You weren't there when they decided.
People were looking for what you do. You just weren't in front of them at the moment they picked somebody.
They found you and didn't trust you yet.
They looked, and they left. The interest was real. The confidence wasn't.
They trusted you and shopped you anyway.
You gave the estimate, they compared, and you lost some you should have won — usually on price, because the difference between you and the other fellow never got made clear.
They meant to hire you and never got to it.
They said they'd call back, and they meant it. Most of those jobs aren't lost. They're stuck.
Different problems, different fixes, and the fix for one does nothing for the other three.
Here's the trouble. From where you sit, you can only see one of the four. You know about the estimates you lost. You don't know about the people who never came back, never called, or never found you at all.
I don't guess who might buy from you.
I already know who's looking.
I can see all four — not by asking you, but by reading what your own numbers already say: where you land when somebody nearby is choosing, what people do on your site before they leave, what they type before they hire, and who came looking and never called.
After the Launch
We catch it before it costs you.
Campaigns don't fail loudly. They fail quietly, in ways you'd never see on an invoice. Every account gets watched every week. Recent catches:
- A plumbing client's campaign delivery collapsed 90% overnight. Caught the same day, diagnosed as a campaign issue, not a market issue, and restored — conversions never dipped.
- An email campaign started silently dropping one in four sends. Caught before the next send went out, fixed before the client ever saw it.
- Visitors on three client sites were clicking buttons that didn't respond — at the exact moment they were trying to act. Found it in the behavior recordings. Fixed it.
The launch is the easy part. The watching is what you're paying for.
One company per trade, per market.
Is your territory still open?
Our clients buy clicks for nine cents in an industry that averages $7.85. That's what in-market data does.
We can't sell your market twice. That's the whole point. If your competitor claims it first, we start sending him the work.
See If My Trade Is Still Open
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