EngageEngine GA Analyzer

What this application is

EngageEngine GA Analyzer is an internal reporting and keyword research application built and operated by Marketing Performance Group, a digital marketing agency in Columbia, South Carolina. It connects to the Google Ads API and Google Analytics Data API to produce performance reports and keyword research for the advertising accounts of our own managed clients.

What it does

• Performance reporting — pulls campaign, ad group, keyword, and search term performance from client Google Ads accounts under our manager account to build weekly client recap reports and internal audits.
• Keyword research — generates keyword ideas and historical search volume metrics to plan search campaigns for managed clients.
• Account maintenance — occasional housekeeping on managed accounts, such as adding negative keywords, performed by the account manager.

Who uses it

EngageEngine GA Analyzer is used solely by Marketing Performance Group staff. It is not offered, sold, or licensed to the public or to any third party, and it has no public sign-up. All data accessed belongs to clients who have engaged Marketing Performance Group to manage their advertising, and is used only to serve those clients.

Data handling

Reports generated by the application are stored on Marketing Performance Group's own systems and shared only with the client whose account the data belongs to. Authentication uses OAuth 2.0 with Google. See our Privacy Policy for how we handle data generally. Questions: marketingperformancemcc@gmail.com.