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Marketing Performance founder Robert Butt advises businesses around the world on improved marketing performance.

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I’ve Said it Before, FaceBook “Likes” Don’t Drive Sales- Now Harvard Business says it too!

A couple of years ago I wrote an article about this subject. It’s nice to see that the esteemed Harvard Business Review (HBR) is now ‘on the same page’ as me. A recent HBR article shot holes through two flawed assumptions that lead brand teams to waste time, talent and money getting likes for their own Facebook pages: Attracting followers will drive sales, Followers’ endorsement will cause their Facebook friends to buy more. The article draws on 23 experiments involving more than 18,000 people.

“How Long Until My Ads Start Working?”

At a recent lunch with a colleague, the topic of digital advertising and the immediate nature it affords of seeing results, came up.  That was followed by a commiseration of how people (clients) have come to expect “immediacy” from all of their advertising investments whether online or via traditional means. So, for all you “readers” [...]