For 34 years, President and Chief Creative Officer, Robert Butt has utilized his talents in marketing, advertising and public relations to change the companies and clients for whom he has worked and to attain the positive bottom-line results for which his company is known. Butt began his career as an Advertising Director for Belk Department Stores in 1984. After years of successfully “beating last year’s sales” and amassing awards from organizations such as the American Advertising Federation and the Television Bureau of Advertising and gaining national notoriety for eye-popping special events for brands such as Giorgio Beverly Hills, Butt packed up and moved into the ad agency world. After a few stops, working primarily with clients in the luxury real estate, non-profit, and hospitality markets, he formed Marketing Performance, LLC which serves a diverse clientele from local non-profit organizations to international manufacturing concerns and niche luxury brands.
A recipient of the American Advertising Federation's G.D. Crain Award for Public Service and one of only two University of South Carolina's “Aid to Advertising Education” Award recipients, Butt also serves on the faculty as an adjunct professor in the College of Mass Communication & Information Studies at USC- Columbia.
Butt doesn’t believe that “Big Ideas” come from thin air; rather, they evolve from top-notch research, valuable customer insights, and talented people all working together for one thing—exceeding client goals.“It all begins with a telephone call or a conversation about your business, where it’s headed and where you want to be,” says Butt. “One thing is for sure. No matter what potential problems face your business, you can be sure that others have faced them before. And overcome them. Let’s talk about your business, your goals and your ambitions. And then let’s build a roadmap of effective marketing to help get you there.”