Free Book

The Demand Control Playbook

For business owners already doing $1M+ who can’t explain why growth stalled.

No upsell. No sequence. No “but wait there’s more.”
The Demand Control Playbook
The Insight

You Don’t Have a Lead Problem. You Have a Leakage Problem.

We diagnosed 600 businesses. Not one had a demand problem. Every single one had demand leakage they couldn’t see.

$134M
In Lost Revenue
$223K
Average Per Business

None of it showed up in their analytics.

The Uncomfortable Truth

Your Marketing Is Working. Your System Is Broken.

You’re generating leads. Running ads. Getting traffic. And somewhere between “interested” and “sold,” most of it disappears.

Your agency can’t explain it. Your dashboard doesn’t show it. Your sales team blames the leads. Your marketing team blames the sales team. Nobody’s wrong. The system is.

Inside The Book

What You’ll Learn

  • Why “more leads” is the wrong answer to almost every growth problem
  • How demand actually moves through decisions — and where it breaks
  • Why 35% of businesses lose buyers who already trust them
  • The difference between optimization and control (and why one has a ceiling)
  • Why your agency is structurally limited — even if they’re good
  • What changes when you govern the decision system instead of just pouring more into it
Heads Up

What You Won’t Get

A framework to diagnose yourself.
A list of tactics to implement Monday morning.
Generic advice that applies to everyone.

This book creates the problem only the diagnosis can solve. That’s the point.

Table of Contents

What’s Inside

Part I: The Lie
Chapter 1: The Lie You’ve Been Told
Chapter 2: Why Marketing Feels Harder Than It Should
Part II: How Demand Actually Works
Chapter 3: Demand Is a Flow, Not a Funnel
Chapter 4: Where Demand Breaks
Part III: Why Tactics Can’t Fix This
Chapter 5: The Optimization Trap
Chapter 6: Why Agencies and Tools Are Structurally Limited
Part IV: The Shift
Chapter 7: Control vs. Optimization
Chapter 8: What Changes When You Have Control
Part V: The Path Forward
Chapter 9: The Diagnosis Comes First
Chapter 10: What To Do Next

Get the Book. Free. Now.

No upsell. No sequence. Just the book that explains why growth stalled — and what actually fixes it.