INTENDED CHOICE, NO ACTION
Here’s What’s Happening
This is the most expensive failure mode.
The buyer intends to choose you — then momentum decays. They get distracted, intercepted, or stalled by friction.
From the outside, it looks like nothing happened.
In reality, intent peaked and vanished.
What This Usually Looks Like
- •Missed or delayed follow-ups
- •Buyers who go quiet after showing intent
- •Warm demand that never converts
- •Prospects who were ready — then disappeared
What This Is Costing You
- •Lost high-intent opportunities
- •Invisible revenue leakage
- •Money spent generating intent you don’t capture
BUSINESSES THAT FIXED THIS EXACT PROBLEM
“We had traffic, but if they didn't call right then, they were gone forever. The identity resolution tech changed everything. We recovered hundreds of past visitors generating $84,000 in new sales.”
“Prospects were abandoning our forms mid-process and we had no way to get them back. We started capturing those abandoned users and re-engaging them. Appointments jumped 155%.”
“Past website visitors were just gone. No way to reach them. The identity recovery tools brought them back. We launched a targeted campaign to recovered visitors and saw 9.6x ROI.”
The Fix
You need to capture and convert intent before it decays.
This means controlling:
- ✓How quickly you respond to buying signals
- ✓Whether friction exists between intent and action
- ✓How you re-engage visitors who leave without converting
This is not about more ads or more traffic. You already have the intent. You’re just not capturing it.
When corrected:
- ✓Fewer competitive bids
- ✓Higher close rates
- ✓Less discounting
YOU HAVE THREE WAYS TO FIX THIS
Most businesses with this failure mode choose Path B. Why? Because this requires building systems you don’t currently have. It’s faster to have us build them.