Failure Mode #3

TRUSTED BUT STILL COMPARED

Here’s What’s Happening

Trust exists. Buyers believe you’re capable.

But justification doesn’t.

They still feel the need to compare — and that’s where price pressure shows up.

Comparison isn’t a buyer habit. It happens when differentiation doesn’t feel safe enough.

What This Usually Looks Like

  • •“We like you, but…” conversations
  • •Price becoming the deciding factor
  • •Discounting to close deals
  • •Winning some deals — but fewer than you should

What This Is Costing You

  • •Margin erosion
  • •Unnecessary price pressure
  • •Decisions made on comparison instead of fit
  • •Revenue leaking to competitors

BUSINESSES THAT FIXED THIS EXACT PROBLEM

340%
MORE QUALIFIED APPOINTMENTS

“We were always being compared to cheaper competitors. Now prospects come to us first and stay with us. We're not competing on price anymore—we're the obvious choice.”

🏠
Owner, Roofing Company
Denver, CO
✓ Verified
47
NEW CLIENTS PER MONTH

“Price shopping killed our margins. Now we command premium rates because clients see us as the clear expert, not just another option. 47 new recurring clients last month alone.”

🧹
Owner, Cleaning Services
Seattle, WA
✓ Verified
28%
MORE JOBS CLOSED

“Customers used to get 3-4 quotes and pick the cheapest. Now they call us and book—no comparison needed. We close 28% more jobs without discounting.”

⚡
Owner, Electrical Services
Austin, TX
✓ Verified

The Fix

You need to govern how choices are framed before comparison begins.

This means controlling:

  • ✓How alternatives are evaluated
  • ✓How differentiation is justified
  • ✓Whether price becomes the deciding factor

This is not pricing strategy or sales scripts. Comparison collapses when justification feels complete.

When corrected:

  • ✓Fewer competitive bids
  • ✓Higher close rates
  • ✓Less discounting
You know what’s broken. Now choose how you want to fix it:

YOU HAVE THREE WAYS TO FIX THIS

Path A

GET THE BLUEPRINT

“I want to fix this myself.”

What You Get

  • Clinical-grade Collapse Diagnosis Report $1,500
  • Collapse Benchmark Report $750
  • Fix Sequence Priority Matrix $300
  • Your Failure-Mode-Specific Prescription $500
  • Recovery Sprint Playbook $1,500
  • The Execution Vault — 47 templates, scripts & tools $2,000

Total Value: $6,550

You execute. We give you everything you need.

Your Investment

STARTER (30-Day Sprint): $2,500

PROFESSIONAL (90-Day Sprint): $3,500 Most Popular

COMPLETE (120-Day Sprint + Intent Data): $4,500

FAST-ACTION BONUS (First 5 This Month):

Live Strategy Session ($750 value) — 45 minutes to review your diagnosis, answer every question, and prioritize your first 30 days. Not a sales call. A strategy call.

Guarantee: Find a leak worth more than your investment, or pay nothing. 614 diagnostics. Zero refunds requested.

We only accept 15 diagnostics per month to maintain a 48-hour turnaround.

Get the Blueprint — Starting at $2,500 →
Path B

GET IT FIXED

“I want you to fix this for me.”

We Do Everything

  • ✓ Full diagnostic as onboarding
  • ✓ Complete website rebuild
  • ✓ Intent data + pixel tracking included
  • ✓ All implementation done for you
  • ✓ Ongoing optimization and support

You write checks. We fix the leak.

$3,500/month + ad costs

90-day minimum. Most clients stay 6–12+ months.

Best for: Business owners who don’t have time to implement themselves and want the problem solved, not explained.

Book a Call — Let’s Talk About Done-For-You →
Path C

NOT SURE WHICH PATH?

“I see the problem. I don’t see MY solution yet.”

30-Minute Clarity Call — Free

You just got more diagnostic clarity in 5 minutes than most consultants deliver in a $5,000 engagement.

But knowing the failure mode and knowing YOUR exact fix path are two different things.

What You Get

  • ✓ Walk through your specific diagnosis
  • ✓ Map the fix sequence for YOUR business
  • ✓ Decide which path actually fits
  • ✓ Leave with a written action plan either way

No pitch. No pressure. Just clarity.

Why free? Because most people who take this call hire us anyway. And if you don’t, you still leave knowing exactly what to do.

Book the Clarity Call →

Most businesses with this failure mode choose Path B. Why? Because this requires building systems you don’t currently have. It’s faster to have us build them.