20% growth. In a market that grew 6%.

Midlands Landscape grew 20% in a year when its market grew 6%.

That is a growth rate more than three times the market’s, and a difference of 14 percentage points. For a business with several ways to serve a customer, the marketing challenge is making those capabilities visible to the right people.

Midlands can sell someone the materials for a project. It can also design and install the work. Landscaping, hardscaping, and landscape supply each create a different reason for a customer to get in touch.

Our work helps connect those reasons to the people considering them.

Making the full business visible

One observation in our planning meetings captured the opportunity: customers visited the supply store without realizing how much work the company could do for them.

That matters. Someone buying landscape materials may also need installation. A homeowner researching a patio may be considering a pergola, planting, or a more complete outdoor space.

The marketing program addressed the different services through search advertising, social campaigns, email, local visibility, and broader creative work. Planning included seasonal messages, radio, project photography, and ways to show customers the range of completed work.

The business already had the capabilities. The communications needed to make them easier to discover and understand.

Reaching people while the project is taking shape

EngageEngine™’s intent data feeds relevant advertising audiences and a client-specific email drip campaign.

Together, those channels create repeated opportunities for people to explore Midlands’ services. Emails direct recipients toward the website or Google Business Profile. Advertising puts the business in front of relevant audiences as well as people actively searching for a service.

That combination suits a considered purchase. A homeowner may look at project examples, discuss the idea with family, and return later to ask about the work. The marketing gives that interest places to go and reasons to return.

The messages can also reflect the season and the service being promoted. A landscape project, a hardscape installation, and a supply-store purchase should not all receive the same pitch.

Growth supported by execution

The reported annual growth is the business result. Channel records help show how the ongoing marketing operated, although they do not establish how much of that annual growth came from any single channel.

For example, a July 2026 diagnostic recorded Meta clicks increasing from 581 to 1,142 between reporting periods. Spend increased 68.6%, while cost per click fell approximately 14.6%. The account reached more people at a lower cost per click as it expanded.

Those are useful operating measures. The larger story includes Midlands’ own sales and operations teams, which turn interest into proposals, projects, and customer relationships.

Marketing and the business have to work together. Our role is to help more prospective customers discover what Midlands can do and move toward a conversation about their project.