Find where your demand is collapsing. Get the five-part plan to recover it.
Complete the 12-question Demand Collapse Diagnostic™ and see your primary failure mode immediately.
Score what is consistently true, not your best day. 12 questions. About 10 minutes. Your initial result appears immediately. No credit card.
- Google Maps visibility
- Search results for your brand name
- Competitors appearing above you
- Competitor ads on your name
- Review sites outranking you
- Marketplaces intercepting traffic
- Website quality on mobile
- Google Business Profile activity
- Whether your brand feels dated or modern
- Reviews quantity and quality
- Photos, credentials, licenses
- First impressions
- Old logos or slogans still floating around
- Different tones across platforms
- Conflicting promises
- Trust and professionalism mentioned in reviews
- Repeat customers and referrals
- Whether people explain why they chose you
- How often customers ask for multiple quotes
- Whether price comparisons come up late in the process
- If customers say they like you but want to "check a few others"
- Can your office staff answer "Why you?"
- Do your ads and website say something specific?
- Or could your name be swapped with a competitor's?
- Pushback on pricing
- "Too expensive" objections
- Whether people compare you to "cheaper guys"
- Prospects who go quiet after a strong first conversation
- Delays between "yes" signals and actual commitment
- How often momentum dies at the last step
- Confusing websites
- Too many competing buttons and offers
- Missed calls or slow follow-ups
- How your brand shows up
- How inquiries come in
- How customers choose you
Based on your answers, this is the first place we would investigate. Your score identifies the likely failure point. It does not yet examine your company, market, competitive position or buyer-signal data.
Get the five-part plan built for your company and market.
Robbie will review the evidence, confirm or correct the preliminary diagnosis and prepare your:
- Demand Collapse Diagnosis
- Market Demand and Buyer-Signal Snapshot
- Fix Sequence Priority Matrix
- Prescription
- 30-Day Recovery Sprint
You keep the plan whether you implement it yourself or ask Marketing Performance Group to help.
Not ready to apply? Download the free toolkit for this failure mode or read more about it.
Your request has been received.
The next step is to reserve a Demand Recovery Review. Robbie will use the information you provided to prepare for the conversation and confirm whether a personalized plan is appropriate.
Schedule My Demand Recovery ReviewIf your company qualifies, Robbie will review your business, market and buyer journey and prepare a personalized Five-Part Demand Recovery Plan™ at no cost.
Not another automated score. Five working documents showing what is breaking, what to fix first and what to do over the next 30 days.
Start with the failure point. Then build the recovery plan.
The scorecard tells us where to investigate first. The personalized review confirms what is happening and turns it into a plan your company can execute.
Complete the diagnostic
Score twelve questions across the four places demand can collapse.
See your preliminary result
Your primary failure mode appears immediately.
Apply for your personalized plan
If your company qualifies and your territory is available, Robbie reviews the business, market and buyer journey.
Receive the five-part recovery plan
Walk through the diagnosis, market snapshot, fix sequence, prescription and recovery sprint with Robbie.
Choose how to implement it
Use the plan yourself or ask Marketing Performance Group to implement it through EngageEngine™.
Five working documents. One clear order of attack.
1. Your Demand Collapse Diagnosis
See which of the four failure modes is costing you the most work and why the loss may not appear clearly in your reports.
2. Your Market Demand and Buyer-Signal Snapshot
See how demand is forming in your service area, where buyers appear to be in the decision journey and where your current marketing is failing to connect.
3. Your Fix Sequence Priority Matrix
Know what to fix first, what comes next and which tempting marketing projects should wait.
4. Your Prescription
Get the recommended correction for your primary failure mode, including what to do and what not to do.
5. Your 30-Day Recovery Sprint
Receive a week-by-week plan with actions, checkpoints and measurable targets.
You keep the complete plan whether or not you hire Marketing Performance Group to implement it.
Why would we prepare this at no cost?
Marketing Performance Group works with only one company per trade, per market.
Before either of us commits to working together, we need to know three things:
- Where your demand is actually breaking down.
- Whether EngageEngine™ can materially improve it.
- Whether your territory is still available.
The plan gives you a real answer. It also lets us determine whether we should work together.
If you want to implement it yourself, it is yours. If you want us to implement it through EngageEngine™, we can discuss that after you have seen the plan.
Is this for you?
The complimentary plan is designed for established HVAC, plumbing, roofing, landscaping and other home-service companies that:
- Generate approximately $500,000 to $10 million in annual revenue.
- Have a proven service and operating history.
- Want more booked work, not more marketing activity.
- Are prepared to act when the correct failure point is identified.
- Operate in a trade and market that remain available.
Because every plan is researched and prepared individually, Marketing Performance Group accepts a limited number of qualified companies each month.