Connecting advertising to booked work.

In August 2026, Punch List Pros’ Google Ads reporting showed approximately $5.20 in booked-job value for each dollar of media spend, based on closed-job values uploaded into the account.

That month, the account recorded 14 attributed sales.

For a home-service business, connecting those numbers matters. A click is a starting point. An inquiry is an opportunity. Booked work is closer to what the owner needs the marketing to produce.

Giving each channel a clear role

Our engagement with Punch List Pros began in April 2026. The program combines search advertising with Meta advertising, intent-based audiences, and email follow-up.

Search reaches people asking for a service. Service-specific landing pages give them information related to the work they need and a way to make an inquiry.

Alongside search, intent data feeds advertising audiences and a client-specific email drip campaign. Those emails offer additional paths to the website or Google Business Profile, allowing prospects to explore the business and return when they are ready to act.

The program creates several opportunities to begin a conversation. Someone searching for handyman help today and someone still considering a project can enter through different channels.

Measuring the inquiries

From April 1 through September 9, 2026, the Meta program recorded 97 lead-form submissions at approximately $29 per submission. That cost includes the custom-intent traffic campaigns as well as the lead-form advertising.

These were recorded form submissions, rather than website clicks labeled as leads. They are also a different measure from the Google Ads booked-work figure. Keeping the two distinct makes the contribution of each channel easier to evaluate.

The website records showed another useful pattern. From June 1 through September 9, the Columbia handyman search landing page recorded a 16.2% form-conversion rate on 788 paid-search sessions. A page that speaks directly to the service being sought gives the visitor a clear next step.

Following the numbers through the sales process

The account review looked beyond the platform’s headline conversion value. Inspection, quote, and sale stages each carried values, which meant adding them together overstated the value of completed business.

The booked-work calculation uses the sale-stage values. It does not count an inspection, a quote, and a sale as three separate jobs.

That distinction is central to the work. Advertising decisions need consistent definitions: what counts as an inquiry, what became a sale, and which costs are included in the return calculation.

The August figure is a return on Google media spend. It is not profit, and it does not include agency fees or the cost of fulfilling the jobs. It is a concrete way to connect the advertising investment to attributed business recorded in the account.