Legal

Privacy Policy

Effective Date: May 27, 2026 Last Updated: May 27, 2026

Marketing Performance Group ("we," "us," or "our") operates marketingperformance.net (the "Site"). This Privacy Policy explains how we collect, use, and share information about you when you visit the Site or interact with our services. By using the Site, you agree to the practices described here.

1. Information We Collect

Information You Provide

When you fill out a form on the Site — the Market Snapshot, the Free Diagnostic, the Free Toolkit request, or any contact form — we collect the information you submit, which may include:

  • Your name
  • Your business name and website
  • Your email address and phone number
  • Your service area and the services your business provides
  • Any other information you choose to share

Information Collected Automatically

When you visit the Site, we and our service providers automatically collect:

  • IP address and approximate geographic location (city, state) derived from your IP
  • Device, browser, and operating system information
  • Pages viewed, referring URLs, and links clicked
  • Session recordings and behavioral signals (via Microsoft Clarity)
  • Cookie and pixel data from our analytics and advertising providers

Identity Resolution

We use identity resolution technology to associate anonymous Site visitor signals with identifiable contact data. This means that even if you do not fill out a form, third-party identity resolution providers may match your IP address, device fingerprint, or other available signals against their first-party datasets and provide us with your name, business affiliation, email address, mailing address, or other contact details. We use this information for the purposes described in Section 2.

If you do not want your visit to be subject to identity resolution, see Section 5 ("Your Choices and Rights").

2. How We Use Information

We use the information we collect to:

  • Provide and operate the Site and our services
  • Respond to your inquiries and provide requested deliverables (snapshots, diagnostics, toolkits)
  • Send marketing and follow-up communications about our services
  • Build, refine, and target advertising audiences across Google, Meta, and other ad platforms
  • Measure the effectiveness of our marketing and Site performance
  • Comply with legal obligations and protect our rights

3. How We Share Information

We share information with the following categories of recipients:

Service Providers

  • Google (Google Analytics, Google Ads) — site analytics and advertising
  • Meta (Facebook / Instagram) — advertising and conversion tracking
  • Microsoft (Clarity) — session recordings and behavioral analytics
  • Identity Resolution Providers (including services such as idpixel.app) — resolving visitor signals to identifiable contact data
  • Form and email providers (Formspree and similar) — form delivery and email communications

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal

We may disclose information to comply with law, respond to lawful requests, or protect the safety, rights, or property of our company, our clients, or others.

Under certain U.S. state privacy laws, our use of identity resolution and advertising cookies may constitute a "sale" or "sharing" of personal information. You have the right to opt out — see Section 5.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies including:

  • Google Analytics 4 (G-7CF3328ZK0) — site analytics
  • Microsoft Clarity (v5zy2jqg2w) — session recordings and heatmaps
  • Meta Pixel (1362717861424529) — advertising and conversion tracking
  • Identity Resolution Pixel (idpixel.app) — visitor identification

Most browsers let you control cookies through their settings. Disabling cookies may affect Site functionality.

5. Your Choices and Rights

Opt Out of Identity Resolution and Advertising

To opt out of identity resolution, marketing emails, and personalized advertising on this Site, email robert@marketingperformance.net with the subject line "Privacy Opt-Out." Include your name, email address, and any other contact information we may have on file. We will process your request within 30 days.

You may also use these third-party opt-out tools:

We honor the Global Privacy Control (GPC) signal sent by your browser as a valid opt-out request.

State Privacy Rights (CA, VA, CO, CT, UT, and others)

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or another state with a comprehensive privacy law, you may have the right to:

  • Know what personal information we collect, use, and share
  • Access a copy of your personal information
  • Correct inaccurate information
  • Delete your personal information
  • Opt out of the sale or sharing of your personal information
  • Opt out of targeted advertising
  • Non-discrimination for exercising these rights

To exercise these rights, email robert@marketingperformance.net with the subject line "Privacy Rights Request."

6. Data Retention

We retain personal information for as long as needed for the purposes described in this policy, unless a longer retention period is required by law. Form submissions are retained indefinitely unless you request deletion.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No system is perfectly secure, however, and we cannot guarantee absolute security.

8. Children's Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

9. International Visitors

The Site is operated in the United States. If you visit from outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your country.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top. Continued use of the Site after changes constitutes acceptance of the revised policy.

11. Contact

Questions, requests, or concerns:

Marketing Performance Group
Robert Butt, Founder
robert@marketingperformance.net
Columbia, South Carolina