Twice the estimate bookings. Within 45 days.

An estimate appointment is where marketing becomes a real opportunity for a gutter company. Someone has a project. They want a price. The team gets a chance to earn the work.

Within the first 45 days of working with Marketing Performance, The Guttermen doubled its estimate bookings.

That is the result we care about: more opportunities reaching the people who can turn them into jobs.

Connecting the steps between interest and an estimate

A homeowner might start by searching for gutter installation. Another notices a drainage problem after heavy rain. Someone else has been considering gutter guards for months.

The marketing has to meet those different starting points and make it easy to take the next step.

Our work with The Guttermen brought together search advertising, social advertising, website improvements, local visibility, and inquiry capture. Search campaigns reached people looking for gutter services. Social campaigns introduced the business to relevant audiences. The website gave those visitors ways to ask for help through forms, phone links, and chat.

The engagement also included a weather-responsive advertising campaign—an example of matching the message to a moment when the service becomes especially relevant.

Giving interest more than one chance to turn into action

EngageEngine™’s intent data added another way to reach people showing signals of interest in the category.

That data fed advertising audiences and a client-specific email drip campaign. The emails gave recipients additional opportunities to visit the website or Google Business Profile, learn about the business, and make an inquiry.

A person does not have to request an estimate the first time they see an ad. Advertising and email follow-up create additional opportunities to return when the project becomes a priority.

Behind that outreach, forms, chat, and lead reporting helped deliver inquiries to the business. Each part had a job: reach people, give them a reason to consider The Guttermen, and make the request easy to capture.

The result—and what it means

The reported doubling in estimate bookings is the central result. It measures opportunities entering the sales process, rather than simply attention on a platform.

Later account records document the broader system in operation: website form activity, call-related actions, daily refreshed intent audiences, and an improved search presence. Those records describe the ongoing engagement; they are separate from the initial 45-day result.

An estimate booking is not a completed installation. The Guttermen still has to assess the project, prepare the estimate, and win the customer. Marketing’s contribution is to help bring more of those opportunities to the team.

That is the purpose of the system: connect a homeowner’s interest to a real conversation about the work.